Going Ugly Early means get your content out there, and let the market fine tune it. How many times do we critique our own articles, books, audio recordings and marketing material over and over- and never let anyone else look at it. In order to get anywhere, you have to be open to negative comments about your work. Yes it's uncomfortable, Yes it makes us feel bad, but if you think that something needs to be perfect before you can send it out, I have news for you...IT WILL NEVER BE PERFECT! Why? Because things are always changing. There is always new information coming in, and if you keep tweaking your rough draft, you will never launch anything. Do what software developers do, take something as far as your timeline allows, freeze the design and get your product to market. From there, you can create versions and releases as you incorporate new information into your core products.
The mindset of a bulldog is that they don't have to be perfect before going out, they just go. Some people are going to love them, some people are going to laugh at them, but who cares? Knowing who your fans are helps you understand what you have to offer to the world. If you never find out what people think, you will never know how great you can really be.




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