Leverage. Have you seen a bulldog lately? They are all about leverage. While most dogs carry thier body weight ON their front legs, the English Bulldog is the only breed whose body cavity is 'slung' between their front legs, allowing their weight to be carried between their legs, not on them. Add to that the fact that their center of gravity is forward, with their gigantic head, and you will soon understand why they are not distance runners, but are great for holding large objects close to the ground. They have taken their 80 pounds of body weight and put it where it needs to be to get things done.
How can you create leverage in your business? By doing the things that will have the biggest impact, and let them work for you. If you are doing a workshop, record it. Now you have a product. You have a prospective client? You can send them part of your recording so they can get a 'free sample' of your service. You have just taken a workshop and created 3 uses for it, two of those have legs. Send your product out into the marketplace, and let it do the work. By leveraging your time and creating recursive products and services, it will take less time and effort to catapult to the next level.




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