About Me

  • I help Coaches, Trainers and Independent Professionals with their marketing, sales and product development needs. email me at kirsten@kirstenfarris.com

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Hot off the press...

  • Click here to go shopping!

  • Bulldog Marketing: How to Blog and Podcast using a Topic Specific Approach is now available as a PDF Download for 29.95. This workbook will walk you through How to connect to your vision, create a Topic list, and then slowly but simply take you through the steps to get a blog up on TypePad and a podcast with Hipcast using screenshots and non-technical language. If you want to start blogging, but consider yourself 'technically challenged' than this is for you. If you already understand how all of this stuff works, I have one comment... Where were you when I was trying to figure all of this stuff out???!!

It's a Girl! It's a Boy!

  • Whew! Tamara has been busy since having a litter of puppies right before Christmas. Congratulations to Eric and everyone at Mubev Bulldogs, and thanks for once again taking some great picutures!

Bulldogs are:

  • Tenacious! Did you know that they were bred to fight bulls that are more than 10 times their size? They could do that by hanging on to thier noses and and not let go. Now that's focus!

Meet Tamara


  • Thanks to Erik at Mubev Bulldogs for sharing his awesome pictures of Tamara! Check out his website for more great photos.

Go Ugly Early!

  • Going Ugly Early means from a content standpoint, get your stuff out there, and let the market tweak and fine tune it for you. Blogs are a perfect way to do that. Be willing to set yourself up for both positive and negative feedback and roll with the punches. A picture perfect manuscipt that has only had your critical eye on it's pages isn't doing anything. Get your message out, and see what happens!

Who is Brutus?

  • Brutus is a bulldog that I adopted and had for about a year. At the time I got him, I was working from home, not traveling so much, and was able to take care of him the way dogs deserve to be taken care of. After about a year, my lifestyle changed drastically, and I was out of town alot. Sure, Brutus had his doggie day care person, but it wasn't the kind of life I thought he should have. One of the hardest things I did was let Brutus be adopted by another family that really loves him. They had just lost one of their dogs, and had the kind of situation that would be great for him, so he lives with them now, and has a great life. I learned a lot from Brutus, and one of the biggest lessons he taught me was non-attachment. Thanks Brutie! ;)

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Main | B is for Be Yourself »

June 11, 2006

Welcome to Bulldog Marketing

What if there was a way you could develop a marketing plan that would allow you to reach hundreds of thousands of people, with a message and information that is basically real time (less than 15 minutes old) for less than 20.00/ month. Would you want to know about it?  But Wait, there's more. What if you could take that marketing material, and turn it into products to build additional revenue streams to support every stage of your business and every step in your customer lifecycle? You would want to know about that, Right? That is what this site is all about.  If you are a coach, trainer, consultant or 'information industry professional' you probably know the value of having a way to duplicate yourself and allow your prospects to get a 'free sample of your service' without you having to deliver that information each time.  By leveraging technology and a crisp message you can attract motivated, pre-qualified clients into your sales funnel, and allow them to spread the word to their friends because you have packaged  your message in a format that is easy for them to pass along. Once you are established and have more clients than you can handle, you can use your products for entry level clients and create a wonderful recurring revenue stream to support your 'live' activities.  Creating recursion in everything that you do will allow you to grow your business without loosing your sanity.  I have divided the blog into five sections:

1.  B U L L D O G- Find your Inner Bulldog This section deals with How you need to be in order to succeed in the dog eat dog marketing world. If you are new to this blog, this is a great place to start.

2.  Topic Specific Marketing- Turning Ideas into action By using a topic specific approach, you will be able to publish articles, write a book, develop seminars and workshops, podcasts and audio products one step at a time.

3.  Technology Rules- Use technology to spread the word Are you a techno-phobe?  Does the thought of downloading an MP3 scare you?  If so, don't worry...I will help simplify what you need to do to get your message out without going crazy or buying a bunch of software that you don't need.

4.  Blogging Basics- Looking for information on how to get started with your blog?  Here it is!

5.  Selling- Tips on how to move your qualified prospects through the sales process.

6.  The Fire Hydrant- Off topic but necessary Hey, If you are human, sometimes you need to rant and rave a little bit, right?

So if you're wondering what all of this has to do with bulldogs,  read on!

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