Bulldog Marketing

When do you give up?

I don't know if this has ever happened to you, but it happens to me. You get an idea, and you get inspired. The idea usually involves a bit of creativity, some input from others (like your client) and some sort of technology to pull it all together. You start running down the path, and you hit the first speedbump. No big deal, you just plow over it with all of your enthusiam, and you barely notice it. You run for while, and bam- the next speedbump. No big deal, you just go around it. The pattern goes on longer than you want it to, and then all of a sudden it happens...you get a flat tire. The obstacles are looking larger than the project, the enthusiam has turned to frustration, and you are mad at yourself, your computer and your client. You are ready to throw in the keyboard and forget about the whole stupid idea. As you try to pull your head out of you know where, you ask yourself a simple question...

If I was a bulldog, would I give up?

Bark! With Purpose

In case you didn't know, bulldogs are not known as big barkers. It may be because they tend to be a bit lazy and with their short noses. barking is uncomfortable. I don't really think this is why. It may be because they don't really care about their 'families' and so they don't feel threatened enough to bark at anyone. This isn't why either, since bulldogs are one of the best breeds to have if you want to protect your family, and have a dog that is really loyal and caring. I like to think that bulldogs aren't big barkers because they bark when they have something to say, and when they do, they will get your attention. In a nutshell, Bulldogs Bark with Purpose.

Topic Specific Marketing

Wouldn't it be nice if your prospects could have a way to get a 'free sample' of your service, to help them decide if you are the right person for them?
Using a Topic Specific approach is the easiest way to get practice while building your practice, or create new products to create passive income. Hey, either way is better, right?


marketing for coaches

Ment- ality

In his book, Free Prize inside, marketing guru Seth Godin talks about how , "Innovation is cheaper than advertising" and a way to make any product a bestseller is to couple it with "a feature that the consumer might be attracted to". When you think about it, this makes a lot of sense, and finding new ways for products to be used or attract attention creates a buzz in the marketplace. By now, you have probably heard or seen the Mentos and Diet Coke thing. If you haven't go to eepybird.com, and you will see it.

How to Record A Post

Here is a 6 minute recording on how to record a post with Hipcast. Pretty Cool, Hunh!