As I dig deeper into the world of 'social media & social marketing' I realize that there is a lot of stuff to figure out. According to the experts, you need to syndicate your blog, optimize your site, add widgets, technorati tags, learn how to make money with google ads, and get people to link to your site otherwise you will feel like the biggest loser in bloggerville...or NOT.
I went down that rabbit hole only to realize that doing all those things is valuable, but you don't need to do them all at once. Maintaining a balance between writing useful content, and getting the word out through your network of friends, family, clients and prospects is a better use of your time. Once the word spreads, then guess what? People will know how to find you, without a lot of effort on your part. Keep yourself focused on one topic at a time, and go from there. Before you know it, you will have a content rich site that people would love to spend time on because it is a wealth of information. Guess what you can do then? You can hire someone to do all of that optimization stuff for you!
PS. Look! I have Technorati tags on my post! Wow!!
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