The second step in the format system pretty simple, it is the What section. What is the meat of your sandwich, and it is the straight forward delivery of the content and information. Here's where things get a little tricky though. Only 22% of the population are What People, and the typical presentation given by most people is about 99% What.
Well, if you are an information professional or consultant, you may thnk, "Yeah, but What is What drives the business, and I am a what kind of person". Thats fine, but in order to maintain a connection with your audience, you need to break your what down into smaller chunks, and repeat the 4mat system through each module of information. That way, you can deliver 3 hours of content, and people will still be engaged at the end of your session.
About Me
- I help Coaches, Trainers and Independent Professionals with their marketing, sales and product development needs. email me at kirsten@kirstenfarris.com
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Hot off the press...
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Bulldog Marketing: How to Blog and Podcast using a Topic Specific Approach is now available as a PDF Download for 29.95. This workbook will walk you through How to connect to your vision, create a Topic list, and then slowly but simply take you through the steps to get a blog up on TypePad and a podcast with Hipcast using screenshots and non-technical language. If you want to start blogging, but consider yourself 'technically challenged' than this is for you. If you already understand how all of this stuff works, I have one comment... Where were you when I was trying to figure all of this stuff out???!!
It's a Girl! It's a Boy!
- Whew! Tamara has been busy since having a litter of puppies right before Christmas. Congratulations to Eric and everyone at Mubev Bulldogs, and thanks for once again taking some great picutures!
Bulldogs are:
- Tenacious! Did you know that they were bred to fight bulls that are more than 10 times their size? They could do that by hanging on to thier noses and and not let go. Now that's focus!
Recent Posts
- Take Responsibilty!
- The Meaning of your communication
- The 6 Essential Elements of Marketing Material
- Posting Frequency- How Important Is it Really?
- Step 5: Go Get Em'!
- Step 4: Give 'em something to talk about!
- Step 3: Identify and Create Products
- Step 2: Define your ideal client
- Step 1: Define your Market Segment
- Building a new business?
Meet Tamara
Thanks to Erik at Mubev Bulldogs for sharing his awesome pictures of Tamara! Check out his website for more great photos.
Great Resources
Go Ugly Early!
- Going Ugly Early means from a content standpoint, get your stuff out there, and let the market tweak and fine tune it for you. Blogs are a perfect way to do that. Be willing to set yourself up for both positive and negative feedback and roll with the punches. A picture perfect manuscipt that has only had your critical eye on it's pages isn't doing anything. Get your message out, and see what happens!
Who is Brutus?
- Brutus is a bulldog that I adopted and had for about a year. At the time I got him, I was working from home, not traveling so much, and was able to take care of him the way dogs deserve to be taken care of. After about a year, my lifestyle changed drastically, and I was out of town alot. Sure, Brutus had his doggie day care person, but it wasn't the kind of life I thought he should have. One of the hardest things I did was let Brutus be adopted by another family that really loves him. They had just lost one of their dogs, and had the kind of situation that would be great for him, so he lives with them now, and has a great life. I learned a lot from Brutus, and one of the biggest lessons he taught me was non-attachment. Thanks Brutie! ;)
Want to hear the bulldog podcast?
- Click below to subscribe to my podcast.
