Would you like to be a more compelling speaker?

Would you be interested in learning the magic formula of structuring your thoughts and ideas in a way that enables your audience to easily grasp your concepts and feel compelled to take action?

What I am referring to is the 4-mat system, which is a 4 step process for formatting your material. (I guess that is why they called it the format system).  It is based on learning styles, and how people like to receive and process information, but the best part is, It also helps you stay on track when chunking and sequencing presentations and written material.  Here are the steps:

Why- Why answers the question What's In It For Me?  And in case you need clarification, the me is your audience, not YOU.

What- This is your actual content, the material and the meat in your presentation.

How- When you are doing a live presentation, this could be a demonstration or hands on exercise.  If you are doing things in written form, it could be a call to action to try out your idea or process.

What if- This step shows people how they can put the information into practice, and gets them thinking about specific contexts and uses for their new found knowledge.

I will discuss each phase of the format system in separate posts, but I wanted you to have a reference point before digging into the details.