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  • I help Coaches, Trainers and Independent Professionals with their marketing, sales and product development needs. email me at kirsten@kirstenfarris.com

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  • Bulldog Marketing: How to Blog and Podcast using a Topic Specific Approach is now available as a PDF Download for 29.95. This workbook will walk you through How to connect to your vision, create a Topic list, and then slowly but simply take you through the steps to get a blog up on TypePad and a podcast with Hipcast using screenshots and non-technical language. If you want to start blogging, but consider yourself 'technically challenged' than this is for you. If you already understand how all of this stuff works, I have one comment... Where were you when I was trying to figure all of this stuff out???!!

It's a Girl! It's a Boy!

  • Whew! Tamara has been busy since having a litter of puppies right before Christmas. Congratulations to Eric and everyone at Mubev Bulldogs, and thanks for once again taking some great picutures!

Bulldogs are:

  • Tenacious! Did you know that they were bred to fight bulls that are more than 10 times their size? They could do that by hanging on to thier noses and and not let go. Now that's focus!

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  • Thanks to Erik at Mubev Bulldogs for sharing his awesome pictures of Tamara! Check out his website for more great photos.

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Go Ugly Early!

  • Going Ugly Early means from a content standpoint, get your stuff out there, and let the market tweak and fine tune it for you. Blogs are a perfect way to do that. Be willing to set yourself up for both positive and negative feedback and roll with the punches. A picture perfect manuscipt that has only had your critical eye on it's pages isn't doing anything. Get your message out, and see what happens!

Who is Brutus?

  • Brutus is a bulldog that I adopted and had for about a year. At the time I got him, I was working from home, not traveling so much, and was able to take care of him the way dogs deserve to be taken care of. After about a year, my lifestyle changed drastically, and I was out of town alot. Sure, Brutus had his doggie day care person, but it wasn't the kind of life I thought he should have. One of the hardest things I did was let Brutus be adopted by another family that really loves him. They had just lost one of their dogs, and had the kind of situation that would be great for him, so he lives with them now, and has a great life. I learned a lot from Brutus, and one of the biggest lessons he taught me was non-attachment. Thanks Brutie! ;)

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DNS forwarding vs. Domain Mapping

What a juicy topic! In a recent post about the 10 mistakes bloggers make, I said that one thing you need to do is get your blog a real name, and point it to your blog. That way, people can find your blog with a normal address, such as www.kirstenfarris.com vs. a long URL like
http://bulldogmarketing.typepad.com All this seems to make sense. but HOW should you do it?

The first thing you need to do is get your blog a URL or Domain Name. My favorite place to get domain names is with Go Daddy since they are about the cheapest, and pretty easy to use with typepad. You just go to Go Daddy and you can enter your choices for domain names. Once you find one that you like, grab it quick and register it.
Once you have your name there are two ways to point it to your blog, Forwarding or Domain Mapping.

Did you know that every post you create for your blog has it's own unique web address? That is what a Permalink is and they are at the bottom of all blog posts. Go ahead, click on the permalink below, and see what comes up in your browser, and then come back here for more.

OK, did you see that the address for this post contains kirstenfarris.com in it? If I just forwarded my domain name to my blog, the permalink would look like http://bulldogmarketing.typepad.com and will not contain my snappy new domain name. It will be much easier for people to find you if you only have one domain name attached to your blog.

Domain Mapping actually integrates your new name into all of your blog posts, and from a branding standpoint will give you a bit more mileage when people are searching for you, and it is pretty easy to do with Typepad. If you are serious about your blog make a commitment to it, and go to Go Daddy now! In my next post, I will show you how to map it with TypePad.

in Blogging Basics, Technology Rules |

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