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Internet Marketing on TypePad

Yes, it is true, you can teach an old dog new tricks!  I recently attended an internet marketing seminar, and learned a few things about internet marketing.  While the principles made sense, the execution left a lot to be desired.  Things like writing code, getting a hosting account, getting a URL for each sales page, and a few more technical details like FTP'ing my stuff to my host left my head spinning, and I did not really take much action.
But you know what?  There are basically 5 key Principles to internet marketing, and I figured out how to do them all on TypePad.

Principle 1:  Get a website.
OK- Not too hard to figure out, but now you can do all of this in TypePad.  If you haven't seen it, check out my post on how to build a simple website in TypePad. You will want to map a URL to this site that is in the general niche that you are in, such as lifecoaching, wellness, executive coaching, etc...

Principle 2:  Create pages that are one level deeper than your general niche.
What I mean by that is, if you are a life coach, you may help people with work/life balance, so you will create a page on your site about work life balance.

Principle 3:  Use Keywords and Tags for all of you pages.
Well, guess what?  How easy is it for you to use the TypePad Key word feature, and you get the bonus of using technorati tags at the same time. 

Principle 4:  Link, Link, Link 
Not to get too much into SEO, since I said I wasn't ever going to talk about that again, but getting a high visibility site to link to yours is a good thing.  By using trackbacks and comments, you can slowly build visibility to your market niche, and become an expert.


Principle 5: Blog
I think you understand the reasons for this, but having a blog is a great way for people to get a chance to see what you are about, and you will develop relationships with your readers.  It does take time, but it is time well spent.

in Blogging Basics |

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Comments

Search Engine Optimisation Melbourne

Hi,
Great tips about internet marketing.Thanks for sharing your great ideas...

Posted by: Search Engine Optimisation Melbourne | January 06, 2009 at 05:38 AM

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