How many of you are just starting out with a new business, or a new product or service? How many of you have been thinking about doing that for some time, but have not taken any real action? How many of you feel like your current business needs a shot in the arm to really get going? Well, if that is the case, then maybe we can all work together for the next several weeks.
Are you interested?
As you may know or not, I have been an avid equestrian for most of my life, and have ridden competitively over the years. For the last 5 years or so, I have not had the time to ride and show, and have really missed it. During the time I was riding, I was motivated to start a business called The Equestrian Athlete, and I had a pretty unique marketing approach. I have always had an uncanny ability to communicate with animals- yes, you read that right- and I am also a certified Master Practitioner and Coach of NLP, which basically helps me work with people to help them find their resources. Anyway, what I would do is 'Talk to the Horse' and then work with the rider to help them make the most of their relationship. Kind of like couples counseling.
I had a real great track record, working with people to help them win world championships and increase their overall confidence in their abilities. I even wrote a workbook which has gathered dust inside my computer files. So why am I telling you all of this?
I want to get this business up and rolling, and figure that now that I understand how to market on and off- line, I will be able to do it. I have other commitments, so just like many of you, this is a part time start up kind of deal. I will outline the key steps and action items, and fill you in on how to complete them so you can do the same. I will share each key step with you, and give you a week or so to get it done, and then you can move on to the next step. But remember this, I am a bulldog at heart, so it won't be too much work, I promise.
Step 1 is on its way...
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