Bulldog Marketing

The 6 Essential Elements of Marketing Material

I love it when there is synchronicity in the air! I was thinking about posting about what you really need to have on a sales page or brochure when you are selling a seminar, product or coaching, and in my inbox is an article from the Blog Squad about what they look for when they decide what seminars and product to invest in. So here is their list, and here is what you can do to ensure you cover all of the relevant bases when creating marketing material.

Requirement:
What kind of reputation does the expert have? Do a Google search on their name. Can you find them online? Do they appear to be credible?

What you can do about it:
Make sure you have online visibility in your specific market when people are searching for you. By strategically placing blog posts, online articles and properly tagged web pages, you should be able to get to the top of the list with search engines by combining your name with the particular topic that your seminar or product is built upon.

Requirement:
Is the subject appropriate for your business?

What you can do about it:
Make sure that you get very specific in your description of what people can expect and what you will cover in your seminar, training or info product. You may want to include the table of contents if you are selling a book, or provide the agenda or topic list if you are doing a live training. Be specific, and let people know HOW your information will benefit them in their personal or professional life.

Posting Frequency- How Important Is it Really?

WOW! I feel like Rip Van Winkle who woke up from a 20 year nap! It has been over 3 months since my last blog post, which most people - myself included- would say is a complete no-no in the blogging world. In order to explain my absence, I could say that I was doing an experiment to see what effect it would have, but I would by lying to ya'll which isn't ever a good thing. However, I did learn a few things that you may be interested in:

1. Not posting has not changed my daily stats in a major way- only about 1%. Although that seems surprising, if you have a few 'cornerstone posts' that offer basic information that does not change over time, people will continue to find you long after your post hits the archives. This is another reason why great tags and keywords are important.

2. Nobody got mad at me, and said Hey, where have you been. This could be good or bad, but I didn't have people unsubcribe due to my lack of activity. In fact, posting again might remind a few people that they want to unsubscribe, but that is OK with me, I only want people on my list who want to be on my list.

3. I think that although there are guidelines for building your blog and readership, the most important guideline is YOU. What do YOU feel comfortable with? If you are blogging out of guilt and because you have to, I am not sure you are going to attract a huge following by guilt posting.

4. Bark with Purpose! I think if you don't have anything that you feel compelled to write about, just wait until you get a burst of inspriration. If you have ignored your blog for awhile, you may be better off going through old posts and re-tag and reposting them to give you some fresh search criteria. Who knows, maybe you will get a great idea or two along the way!