Many people who read my blog are familiar with Neuro-Linguistic Psychology, or NLP. One of the presuppositions of NLP is The Meaning of your communication is the response you get. What this really means is that we need to take accountability for how our messages are recieved by our audience. For example, if you are writing marketing material or a blog post, and you get several questions from readers about something, you have obviously missed something that your audience needs and you are responsible for that. Seth Godin does a great job of explaining this and how it relates to marketing. It's worth checking out. If you don't understand what I am talking about, just remember, It is my fault!



